K.I.S.S Project
In collaboration with HOUDINI Sportswear and POLARTEC, we have created a genderless multipurpose running ensemble that blends textile technology, versatile fashion, and sustainability.
Presenting the perfect combination of performance, technology, style, and
eco-consciousness.
Keep It Simple Stup*d
The running set showcases the latest advancements in textile technology, incorporating POLARTEC's Power Air fabrics that offer unparalleled thermal efficiency properties. These cutting-edge materials ensure optimal comfort and performance, allowing runners to push their limits while feeling confident and supported.
In addition simplicity in design was a core request for fitting into HOUDINI DNA, hand in hand with lightweight construction, minimizing excessive layers, unnecessary embellishments; allowing athletes to move freely and comfortably, facilitating their range of motion and enhancing performance.
HEATING MAP ANALYSIS
Studying athletes' temperature regulation was essential for designing the project, focusing on enhancing performance; preventing discomfort,
and contributing to overall athlete well-being.
Minimalist design and simplicity align perfectly with HOUDINI's sustainability principles.
The objective was to create a timeless set contributing to reducing fashion waste and
promoting wardrobe longevity, while our choice of high-quality, sustainable materials
further minimizes our environmental impact.
The POLARTEC textile and material selection was essential not only
to look sleek but also perform optimally under various weather conditions.
